“I think the definition of a brand is that you’re not everything to everybody,” he said. “They’ve done a bloody pie chart comparing their engagements.” Still, there’s the coronation to look forward to. Within hours, and signalling the rude health of American enterprise, two Mickey Mouse horror films and a video game were already in apparent development. Mickey’s Mouse Trap announced itself via a trailer on YouTube as a slasher movie and the “first ever live-action Mickey Mouse comedy horror feature film”. The video of the damaged pod, meanwhile, was too grainy to deliver, which I’m ashamed to say I found mildly disappointing.

Source: Forbes January 06, 2024 21:09 UTC